With More Smile and Social Concerning: Why We Need New Approach to International Business Education

This short paper is to discuss the current problem related with our business education, especially the MBA-level education. With financial tsunami causing the most serious world-wide recession and economic down-turn since World-War-Two, many are accusing people holding once gilded jobs of Wall Street. Moreover, many are blaming the profit-driven and self-interested programs provided in our business education system. With this in mind, we are going to discuss what is wrong with our business education, and how should we correct it. The author proposed, initially, the 4C, new approaches to business education,particularly the international business education. We propose that the prevailing course standards and teaching methods which are so much praised in the prestigious American or European business schools, such as Harvard, should be critically reviewed and proper actions being taken.