《客家雜誌》之媒介框架分析

An Analysis of the Media Frames of Hakka Magazine

被認為是台灣客家運動肇始者的《客家雜誌》，是台灣第一本針對「客家」所創辦的雜誌。《客家雜誌》原名《客家風雲》雜誌，創刊於1987年10月25日，並於1988年12月28日舉辦「還我母語大遊行」活動，多年來是國內外公認為認識客家文化最重要的輿論公器。本研究根據媒介真實以及客家運動的理論背景，分析自1990年至2010年間《客家雜誌》的媒介框架，除了還原客家議題的時代脈絡與背景情境，並藉由縱貫方法分析《客家雜誌》所呈現之媒介框架的演變趨勢。藉由分析《客家雜誌》的文本結構與詮釋基模，剖析《客家雜誌》歷年來如何建構認同與他者框架，以鞏固或強化其族群認同；並探討《客家雜誌》所呈現或建構的媒介真實與媒介框架所植基之歷史情境與時代背景。

The Hakka, a minority ethnic group in Taiwan, has been "invisible" for many years until the Hakka Language Movement in 1988. Nowadays various Hakka ethnic media such as Hakka Television, Formosa Hakka Radio Station and Hakka Magazine are playing vital roles in constructing and maintaining the Hakka identifications in Taiwan. Based on the theories of framing analysis and ethnic identification, the current study employs the method of discourse analysis to examine the renowned "Hakka" Magazine's Editorials from 1990 to 2010. 55 editorials are selected and analyzed to delineate the media frames and identification discourses represented in the magazine. As a result, 12 macro-propositions are derived from the discourse analyses. Potential limitations of the current study and suggestions for future studies are discussed.