公共衛生危機中政府與媒體如何共舞:檢視產生不實新聞的影響因素 What Makes News Inaccuracies Happened During Public Health Crises: Examining How the Journalists Have Danced with the Government
海峽兩岸都會區戶外廣告中價值觀與廣告訴求之比較研究 A Comparison of the Values and Appeals of Outdoor Advertising in Taiwan and China's Metropolitan Areas
廣告主對搜尋引擎最佳化取向之研究 A Study of Advertisers' Perspectives on Search Engine Optimization
以品牌權益的觀點探討負面攻擊廣告對候選人之影響 The Effects of Negative Advertising Strategy on Candidates from Brand Equity Point of View