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電子商務學報 Journal of E-Business |
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201512 (17:4期)期所有篇 |
- 馬斯洛需求理論為基之網路評論產品定位分析機制 A Maslow's Hierarchy of Needs-based Networking Reviews Analysis Mechanism for Product Positioning
- 從服務科學觀點探討使用者對社群商務之接受 Factors Influencing User Acceptance of Social Commerce: A Perspective of Service Science
- 考量營收分享合約與VMI機制之B2C網購平台經營模擬最佳化分析 Simulation Optimization Analysis of the Operational Model for B2C On-line Shopping Platform with VMI and Revenue Sharing
- 從社會認同理論與情緒之觀點探討線上品牌社群之對立品牌忠誠:以智慧型手機論壇為例 From the Perspectives on Social Identify Theory and Emotions to Investigate Oppositional Brand Loyalty in Online Brand Communities: A Case of Smartphone Forum Communities
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