英文摘要 |
This study examines a two-echelon supply chain formed by a vendor, an online shopping platform, and consumers. Optimal commission ratios, commodity prices, and reorder points are determined for different simulation scenarios and centralized and decentralized channels under the conditions of a vendor management inventory (VMI) mechanism and based on the goal of a maximization of total profits of supply chain channels or a maximization of total profits of vendors with the constraint of equally shared profits through simulation optimization methods. The research results show that coordinated determination of commission ratios and commodity prices by online shopping platforms and vendors with the constraint of equally shared profits generates higher profits than unilateral decisions and enhances the competitiveness of commodity sales. Moreover, the setting of reorder points for vendor managed inventories can effectively reduce out-of-stock incidences and increase total profits of channels. |