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中原企管評論 Chung Yuan Management Review |
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201404 (12:1期)期所有篇 |
- 智慧資本交互作用與組織績效關係之研究 A Study on Intellectual Capital Interaction and Organizational Performance
- 以專家學者角度探討台灣兒童廣告倫理之現況 Exploring Children Advertising Ethics in Taiwan - From the Experts' Perspective
- 誇大廣告對消費者產品評價影響之研究 The Effects of Puffery in Advertisements
- 奢侈稅實施對建材營類股企業價報酬之影響 The Impact of the Implementation of the Specifically Selected Goods and Services Tax Act on Stock Return of the Building Material and Construction Industry
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