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觀光與休閒管理期刊
Journal of Tourism and Leisure Management |
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| 202208 (10:1s期)期所有篇 |
- 消費者行為與行銷策略對購買意願之研究：以台灣市集為例 A Study of Consumer Behavior and Marketing Strategies in Taiwan Bazaars on Purchase Intention
- 美容業在疫情下的價值展現：方法目的鏈的應用 Demonstration of value in the beauty industry in the pandemic: An application of the means-end chain theory
- 談《文化資產保存法》的重要性 On the Importance of ' Cultural Heritage Preservation Act '
- 顧客滿意在網路購物平台服務創新與購買意願之中介效果分析 Mediation effect analysis of customer satisfaction in online shopping platform service innovation and purchase intention
- 中高齡休閒活動參與效益之研究 Research on the Participation Benefit of Leisure Activities for Middle and Old Ages
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