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觀光與休閒管理期刊
Journal of Tourism and Leisure Management |
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| 201908 (7:特刊期)期所有篇 |
- 國際觀光旅館員工知覺倫理領導與工作績效之研究：情緒智能為中介變項 The study on relationship among ethical leadership and job performance in Taiwan International Tourist Hotels: emotional intelligence as mediator
- 基于集對分析的觀光節慶服務行銷評估模型 Evaluation of the Tourism Festival Service Marketing Model Based on Set Pairs Analysis
- 名人代言對消費者購買意願影響之研究 Study on the Influence of Celebrity Endorsement on Consumers' Purchase Intentions
- 以利益交換觀點論述俱樂部會員轉換意圖之理論架構 A Conceptual Model of Membership-based Consumer Switching Intentions: A Benefit Exchange Perspective
- 基於五元聯系數在飲料業發展趨勢分析的應用 Application on the analysis of developmental trend of Beverage Industry with Five-element Partial Connection Number
- 綠色創新與綠色行銷對消費意願影響之研究——以知覺價值為中介變數 The Influence of Green Innovation and Green Marketing on Customer Purchase Intention for Green Hotels in Taiwan
- 以SWOT矩陣探討烘焙業體驗行銷策略 Exploring the experiential marketing strategy of the baking industry from the SWOT Matrix
- 應用IPA模式探討數碼天空景觀餐廳服務品質、顧客滿意度與忠誠度之研究 A Case Study of D-sky Landscape Restaurant's Service Quality, Customer Satisfaction and Customer Loyalty Utilizing the IPA Model
- 偏聯系數在速食餐廳優選方案的應用 Application of Partial Connection Number in Optimization of Fast-food Restaurant
- 台北101景觀餐廳服務品質之研究：品質機能展開法之應用 The study on service quality of landscape restaurant in Taipei 101: Application of quality function deployment
- 3D全景虛擬實境技術於名勝古蹟導覽之應用－－以台南吳園為例 Application of the 3D Panoramic Virtual Reality Technology for Scenic Spots Touring–A Case Study of Tainan Wuyuan Cultural Center
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