| 中文摘要 |
本研究以實際到數碼天空景觀餐廳用餐的顧客為研究對象，以問卷調查方式蒐集資料，共回收有效問卷385份問卷。本研究結果歸納如下：1.景觀餐廳的顧客以居住在桃園新竹地區、年齡層為年輕族群、性別則為女性顧客居多。2.北北基宜地區的顧客對於景觀餐廳的滿意度最高。3.顧客對於景觀餐廳提供的各項服務皆感到滿意。4.重遊的顧客對景觀餐廳所提供的服務與滿意度皆高於初次到訪的顧客。5.景觀餐廳的裝潢與設計是最需要改善的項目。最後，依據本研究結果之發現提出相關改善策略，提供景觀餐廳業者改善服務品質以增加顧客滿意度與忠誠度之參考。
The current study was conducted in the form of a survey, with the data collected from customers of D-sky Landscape Restaurant. A total of 385 valid responses were collected, and the major findings were as follows: 1. Geographically, the majority of customers came from Taoyuan District and Hsinchu District; in terms of age, most of them were younger, and as for gender, they were mostly female. 2. Customers from Taipei City, New Taipei City, Keelung City and Yilan County demonstrated the greatest satisfaction with the services of the landscape restaurant. 3. Customers were satisfied with all the services provided by the landscape restaurant. 4. Repeat customers demonstrated higher satisfaction with the landscape restaurant's services than the first-time customers. 5. The décor and design of the landscape restaurant were the categories that needed improvement. Based on the findings of the study, pertinent recommendations and implications were provided for landscape restaurants to improve their Service Quality in order to enhance Customer Satisfaction and Customer Loyalty. |
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