中文摘要 |
為了瞭解消費者對各項服務品質要素之重視程度,以及與其相對應的工程技術之關係,本研究以一家座落於台北市101之景觀餐廳為研究對象,蒐集相關文獻,並採取便利抽樣法,回收有效問卷161份。經品質機能展開法之樣本分析與整理訪談服務於該景觀餐廳之員工後,本研究提出有助於該營業場所經營之優先策略以作其未來改善方向之參考。
Nowadays people speak about customers'wants and needs , there is an increasing interest in Quality Function Deployment (QFD) that allows the food service to improve its competitive position. In order to better understand the method created to link product and service design decisions, here is a research adopted a landscape restaurant in Taipei 101.After relevant literature, 161 pieces of questionaries were collected by convenience sampling from customers, and interviewed 3 staff work in the restaurant. Finally, based on the results of the study, some suggestions were made for the directions of the future strategy. |