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東吳經濟商學學報
Soochow Journal of Economics and Business |
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| 200612 (55期)期所有篇 |
- 支持性組織氣候對訓練移轉的直接效果與間接效果之差異性探討 The Difference between Direct and Indirect Effects of Supportive Organizational Climate on Training Transfer Behavior
- 透過品牌要素、廣告代言人形成品牌態度之研究：以少淑女流行服飾業為例 Brand Attitude Formalization through Brand Elements and Endorser: The Case of Ladies’ Fashion Industry
- 顧客對銀行自助服務技術之偏好－－使用模式分析 An Analyzing Model of Customer Preference-Usage for Banking Self-Service Technology
- 廠商之創新活動路徑，同形與績效間研究：以臺灣半導體製造業為例 The Relation between the Path of Innovation Activities, Isomorphism and Firm’s Performance: The Evidence of Taiwan Semiconductor Manufacture Industry
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