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管理評論
Management Review |
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| 200310 (22:4期)期所有篇 |
- 應用資訊系統整合全面品質管理與供應鏈管理建構企業競爭優勢之結構化模式分析——臺灣製造產業之驗證與比較 The Structural Model Analysis of Information System Integration Capability, Total Quality Management, Supply Chain Management Capability and Competitive Advantage - An Empirical and Comparative Study on Manufacturing Industry in Taiwan
- 廣告圖片效果態度中介模式之研究 The Persuasion Process of Ad Pictures: A Test of Alternative
- 顧客接觸人員與上司、同事關係對賦能及服務工作之影響——社會交換的觀點 The Impacts of Customer-Contact Employees' Relationships with Their Supervisors and Co-workers on Their Empowerment and Service Work Outcomes: A View of Social Exchange
- 贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果之影響——一個線準上實驗 The Impact of Incentives, Brand Differences, and Individual's Sensation Seeking on the Effectiveness of Banner Advertisements: An On-line Quasi-Experiment
- 人際網絡、網絡利益與事業生涯成功 Personal Networks, Network Benefits, and Career Success
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