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華人經濟研究
Journal of Chinese Economic Research |
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| 201609 (14:2期)期所有篇 |
- 公司盈餘管理的文化 Corporate Culture of Earnings Management
- 消費者行為之研究：以基隆廟口夜市為例 The Study of Consumer Behavior of Hypermarkets
- 基金投資者人格特質與投資行為之關聯性研究 The Relationship Study of Mutual Fund Investor Personality Traits and Investment Behavior
- 百貨公司週年慶促銷活動對消費者購買意願之影響 The Influence of Department Stores Anniversary Promotion Activity on Customer Purchase Intention
- 生活型態區隔、知覺風險、資訊來源與品牌忠誠之關係 The Relationship among Lifestyle Segmentation, Perceived Risks, Information Sources, and Brand Loyalty
- 「一帶一路」對大陸經濟與台灣未來發展之影響 The Impact on China and Taiwan's Economic Development through One Belt One Road Strategy
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