條件評估選擇式資料的理論詮釋與實證檢視——對臺灣戶外遊憩效益評估研究的一些啟示 Theoretical Interpretation and Empirical Examination of Discrete Type of Contingent Valuation Data: Some Implication for the Benefit Measurement of Outdoor Recreational Studies in Taiwan
應用多項羅吉特模型分析消費支出與服務品質之研究——以溫泉區旅館為例 Application of Multinomial Logit Model on Consumption and Service Quality-A Hot Spring Hotel Study
莊子之「遊」——閒逸安適的存在經驗 Chuang-Tsu's "Yu": A Leisurely Existensial Experience
遊客溫泉旅遊渡假區知覺意象之度量——以谷關為例 Measurement of Tourists' Perceived Images of a Hot Spring Destination: The case of Gu-Guan