公共電視企業文化、管理運作與組織溝通之關聯性研究 The Public Television Service in Taiwan: Its Culture, Management, And Organizational Communication
以媒體政策觀點──社會價值與經濟效益──背後隱含的閱聽人模式，評析有線電視系統獨占性特許經營之爭議 Uncovering the Audience Models from Social Values and Economic Efficiency Perspectives on Media Policy: Light Shed on the Debate over Exclusive Cable Television Franchising
流行文化「名人」推薦廣告之研究──解析「電視廣告就是媒介內容」的類型與意義建構過程 The Study of Celebrity of Popular Culture in Advertising Endorsement-- An Analysis of the Forms and the Construction of Meaning in Commercials as Media Content
電視新聞影音結構與閱聽人理解 The Audience comprehension to the Audio-visual structure of TV news
