hepurpose of this study was to analyze the difference between two major story-telling organizations on marketing strategy, including the market targeting; positioning and the marketing mixes of 4P+4C execution statuses; and the facing predicament. This is a case study, taking the organization managers, employees, customers, and total 12 persons by using the semi-structure interview. Then,word-by-word, the followings are found: the market focusing on the children of age 3 to 12 year-old; the positioning focusing on multitalent and pure story -telling; the marketing mixes difference existing as well. To sum up, the predicaments are low birth rate and the worst economic situation, and the competitors. |