實驗藝術注入作品到產品之美學感知研究

The Study of Aesthetic Perception in Experimentally Infused Art into Products

藝術作品不僅承載著創作者的思想、情感，還反映了當時的社會文化背景。藝術的美感往往源於對自然的觀察和模仿，而創作工具亦能從自然中獲取靈感。當我們將藝術融入日常生活產品中，不僅僅是將美學帶入生活，更是在追求一種藝術與生活無縫融合的境界。這種將藝術內涵注入生活的方式，使得人們在日常生活中也能感受到藝術的熏陶，讓美與生活同行，成為當代社會人們追求的一種理想生活方式。因此本研究探討了實驗藝術注入商品後的美學感知及其可行性，主要研究師法於自然的實驗藝術中「偶然形」在產品設計中的應用和效果。研究進行兩階段的問卷調查，第一階段調查了藝術展覽中觀眾對實驗藝術作品的感受，第二階段則調查了實驗藝術轉化為商品後的消費者反應。
本研究透過信效度分析，證實量表的可行性，並發現審美情緒是影響實驗藝術產品喜好與行為意圖的關鍵因素，而觸動層面和愉悅層面也在一定程度上影響了消費者的決策。T檢定結果顯示，男女對實驗藝術產品的美學感知無顯著差異，表明偶然形圖像具中性感，適合多種產品應用。ANOVA分析顯示，受測者偏好帕巾類產品的圖像平均分佈，這強調了圖案布局的平衡性對印花設計層次感的重要性。總體而言，本研究現階段成果為實驗藝術與產品設計的結合提供了新的視角，結果呈現了實驗藝術的不確定性除了帶來美學效果外，也具有提升產品附加價值和市場吸引力方面的潛力，研究結果也可提供相關教育、設計實踐與研究等單位未來應用與參考之依據。

Artworks are a reflection of creators' thoughts, emotions, and the cultural context of their time, often drawing inspiration from nature. Integrating art into everyday products aims to seamlessly blend aesthetics with daily life, allowing individuals to experience beauty in their routines—an aspiration cherished by modern society. This study explores the aesthetic perception and feasibility of infusing experimental art into products, focusing on the application and effects of the ''accidental form'' concept within nature-inspired experimental art in product design. Conducted in two phases, the research first surveyed audience perceptions of experimental art in exhibitions, followed by an examination of consumer reactions to products infused with such art.
The study, through reliability and validity analyses, confirmed the feasibility of the measurement scale and identified aesthetic emotion as a key factor influencing preferences and behavioral intentions towards experimental art products. Emotional resonance and pleasure also significantly impacted consumer decisions. The T-test results showed no significant gender differences in the aesthetic perception of these products, suggesting that accidental form images possess a neutral quality, suitable for various applications. ANOVA analysis further revealed that participants favored evenly distributed patterns in scarf products, highlighting the importance of balanced design in enhancing the depth and richness of printed patterns. Overall, the study offers a new perspective on integrating experimental art with product design, demonstrating its potential to enhance both aesthetic value and market appeal, and provides valuable insights for future applications in education, design practices, and related research.