智慧路邊停車導引服務之消費者特性調查──以台南市為例

Consumer Survey of Smart Roadside Parking Guidance Service: A Case Study of Tainan City

都市地區經常發生停車供需失衡的情況，需要透過智慧化交通管理手段加以改善。近年來台灣主要都市陸續設置智慧路邊停車系統，提供多種停車管理服務與措施。魏健宏等（2021）提出一套創新的路邊停車導引服務系統經營模式，本研究根據該服務架構進行消費者需求特性問卷調查，試圖填補研究中的不足，俾以在創新的服務機制開發到實際營運的過程中，消費者的需求與感受能夠被有效的考量。本研究收集400份有效問卷，分析得知民眾對於此種創新的服務是能夠接受也有高度意願使用，並透過多項式羅吉特模式以及彈性分析得知步行距離是民眾在選擇服務方案時最重視的因子。本研究期望研究成果成為創新停車導引服務建置時的關鍵基礎。

Parking supply and demand imbalances often occur in metropolitan areas. When there is a parking supply and demand problem it needs to be improved by intelligent traffic management methods. In recent years, major cities in Taiwan have successively installed smart roadside parking systems and provide diversified parking services. Wei et al. (2021) innovated a business model for roadside parking guidance service systems. This study conducted a questionnaire survey on the characteristics of consumer needs based on this service framework to fulfill the gaps in the proposed business model. The primary concerns are consumer preference regarding various innovative service mechanism. In this study, 400 valid questionnaires were collected, and the results showed that the public is willing to accept and use such innovative services. Through multinomial logit model and elasticity analysis, we realized that walking distance is the most important factor when people choose among several parking guidance options. Findings in this study may serve as the key basis for the deployment of innovative parking guidance services.