使用臺灣棒球應用程式（Taiwan Baseball APP）觀賞運動賽事使用者之行為意圖模式之研究

本研究目的：在於使用臺灣棒球應用程式(TaiwanBaseballAPP)觀賞運動賽事使用者之行為意圖模式之研究。研究方法採取便利抽樣的方式，有效問卷285份，有效問卷率為95.%，並對於所收集資料以偏最小平方迴歸(Partial Least Square Regression, PLS)分析。本研究結果顯示：一、「使用臺灣棒球應用程式觀賽之態度將影響使用意圖」二、「知覺易用性對知覺有用性有顯著影響」三、「知覺易用性對使用態度有顯著影響」四、「知覺有用性對使用意圖有顯著影響」五、「知覺有用性對使用態度有顯著影響」。結論：提供多樣化功能以滿足不同族群的需求及豐富的多媒體資訊功能，提高Taiwan Baseball APP的易用與有用率。

The objective of this research was to examine the behavioral intention patterns of users who are watching sports events using the Taiwan Baseball App. The research method adopted convenience sampling, with 285 valid questionnaires and an effective response rate of 95%. The collected data was analyzed using Partial Least Squares Regression (PLS Regression). The research results show that: 1. The attitude towards using the Taiwan Baseball APP for watching games will influence usage intention. 2. Perceived ease of use has a significant impact on perceived usefulness. 3. Perceived ease of use has a significant impact on usage attitude. 4. Perceived usefulness has a significant impact on usage intention. 5. Perceived usefulness has a significant impact on usage attitude. Conclusion: It was to provide diverse functions to meet the needs of different ethnic groups and enrich the multimedia information function, to improve the usability and usefulness rate of the Taiwan Baseball App.