消費者對北歐家具樂活意象之研究

Research on consumers' LOHAS image of Nordic furniture

現代人渴望身、心、靈舒適滿足的樂活人生，追求樂活所代表的生活型態，已成為世界趨勢。樂活觀念在全球盛行，是因人們渴求健康而永續的創新生活方式，與環境和諧共存共榮，在作消費決策時也會做出滿足樂活需求的選擇。而家具是每人每天最常接觸到的器物，家具可以作為實用單品，也能展現個人風格、品味，更可營造空間氛圍，樂活族追求愉悅的身心靈與生活型態，其消費選擇勢必包含家具。北歐家具設計在材料上，能夠充分利用自然材質、健康環保；其在造形上，能夠根據實際生活的需要進行鮮明生動的造形設計，用料精簡、美觀大方、自然而富有靈性；在功能上，講究經濟、實用，符合人體工學，具高度舒適性。北歐家具設計的這些審美特徵使其觸動人心，設計理念中，有許多要素都與樂活概念接近。本研究透過文獻資料分析，建構家具樂活構面，對九件北歐家具及樂活相關性進行問卷調查與結果分析，結果發現：1.「家具樂活構面量表」可提供予相關設計教學或臺灣家具設計朝向樂活永續發展之參考依據；2.影響家具樂活程度的因素以「心靈」及「永續」兩構面較為顯著；3.家具樂活關鍵要素顯著之產品，能提升消費者喜好，且消費者喜好程度跟家具的樂活程度相關；4.不同背景的消費者對北歐家具的樂活認知不同。

LOHAS, which stands for Lifestyle Of Health And Sustainability, represents a modern lifestyle that people desire for comfort, satisfaction, and well-being in body, mind, and spirit. It has become a global trend as people seek a sustainable and healthy way of living that harmonizes with the environment. When making consumer decisions, people also tend to choose products that satisfy their LOHAS needs. Furniture, being one of the most frequently used items in our daily lives, not only serves practical purposes but also reflects personal style and taste, and creates a pleasant atmosphere. LOHAS consumers pursue a joyful lifestyle that caters to their physical, mental, and spiritual well-being, and their consumption choices invariably include furniture.
Nordic furniture design is known for its use of natural, healthy, and eco-friendly materials, practical yet aesthetically pleasing shapes, and ergonomic functionality that provides high comfort levels. Its aesthetic features are in line with the LOHAS concept, as they touch people's hearts and reflect their pursuit of a sustainable and fulfilling life. This study analyzes literature data and constructs the LOHAS furniture dimension. By conducting a questionnaire survey and result analysis on nine pieces of Nordic furniture and their relationship with LOHAS, the study finds that: 1. the ''LOHAS furniture dimension scale'' can provide a reference for related design teaching or Taiwan's furniture design towards LOHAS sustainable development; 2. the factors that affect the LOHAS level of furniture are more pronounced in the ''mind, spirit,'' and ''sustainability'' dimensions; 3. the consumer's preference level is related to the degree of ''LOHAS image'' and ''representing Nordic'' of the furniture; 4. significant LOHAS key elements in products can enhance consumer preferences.