探討香港反送中運動的社交媒體動員與文宣內容效果

Exploring Social Media Mobilization, Brochure Content, and the Effects of Hong Kong’s Anti-Extradition Law Amendment Bill Movement

2019年2月，香港特區政府保安局在沒有正式諮詢公眾下，倡議修訂《逃犯條例》，修訂草案在法案委員會討論期間引發大量爭議，民眾長期對政府管治的怨氣，加上遊行期間發生警民衝突，使示威衝突持續不斷，訂草案恢復二讀前夕，香港爆發自回歸以來最多人參與的一次遊行，持續多月的反送中運動正式拉開帷幕。現時有關反送中運動的研究多以量化方式進行，本研究則採以質性研究方法，擴闊理解反送中時社交媒體的動員脈絡，以訪談四類與反送中運動密切相關的族群，探討社交媒體動員與文宣內容效果，了解影響香港的社會環境因素、社交媒體的動員及行動模式，與文宣的影響與效果，以勾畫出社交媒體在反送中運動期間之應用效果。

In February 2019, the Hong Kong Special Administrative Region Security Bureau proposed amendments to extradition laws, and scuffles broke out in the legislature during the discussion. Long-term grievances against the governance trigger the demonstrations, which is then coupled with clashes between the police and the citizens during demonstrations. Before the resumption of the second reading of the draft, a demonstration with the largest number of participants since the handover broke out in Hong Kong, the months-long Hong Kong's Anti-Extradition Law Amendment Bill Movement (Anti-ELAB movement) had begun. Most of the research about the Anti-ELAB movement uses quantitative research method, this research will adopt qualitative research methods to broaden the understanding of the social media mobilization during the Anti-ELAB movement, and collect data through in-depth interviews with four types of interviewees that are closely related to the anti-extradition movement. Also, research applying text analysis explores infographics during the Anti-ELAB movement, discussing the effect of social media mobilization and infographic content, to delineate how social media was applied during the Anti-ELAB movement.