英文摘要 |
The elegance of each period has its historical value. Most of the previous studies were based on the limitations of the researchers' expertise. It was impossible to comprehensively look at the issues of concern during that period, and it was difficult to reflect the current public opinion and educational administration trends. In order to systematically review the research results of school education marketing, this study explores the knowledge base and research trends of school education marketing. Use R language to write programming language, use“text mining”technology to explore the knowledge base of educational marketing and research trend text content for collecting master and doctoral dissertation abstracts for data analysis. Through, Using text mining to analyze the abstracts of my country's master and doctoral dissertations, respectively, according to bar chart, word cloud, steep slope map, theme analysis, cluster analysis, network diagram and specific word network diagram analysis, to present multi-party modeling results. The study found that, School education marketing knowledge base trend themes focus on“Parent Satisfaction and School Characteristics”,“School Effectiveness and Organizational Operation”,“Curriculum Planning and Teaching Innovation”,“Environmental Creation and Parent Participation”,“Brand Image and Promotion Channels”, etc. Five themes. Through the analysis of bar charts, word clouds, and themes of text mining, this research shows that the research on the knowledge base of school education marketing takes schools as the main axis, integrates the human resources of principals, teachers and students, makes good use of various marketing strategies, and integrates various internal and external schools. Software and hardware resources, attach importance to parental satisfaction, and aim to achieve an effective school. |