女性體態美的文化差異：台、美、巴西與俄羅斯的比較

Culture Difference of Physical Attractiveness of Female Body Shape: A Comparison of Taiwanese, American, Brazilian and Russian

過去有關身材與吸引力的關係的研究多是以歐美人士為樣本，甚少有東方人觀點的研究。本研究採用Doug Jones在1996所用的女性身材側面剪影圖，以問卷調查方式要男女大學生對圖像的胸、腰、臀、大腿、小腿、腿長等進行增幅或減幅度的調整。研究結果與Jones的研究比較後顯示，台灣年輕男性對女性胸部的偏好類似美國人（喜歡再大一點），對臀部的偏好類似巴西人（喜歡再大一些），而對大腿的偏好則與俄羅斯人類似（喜歡再細一點）。綜合四國比較，本文認為體態美的偏好雖有其演化基礎，但也可能受文化、人種或媒體渲染的多元因素影響，期後續有研究者能進一步釐清。

Most previous studies on the relationship between body shape and physical attractiveness use the samples of European and American. The purpose of this study is to repeat Doug Jones' study (1996) but use Taiwanese sample. By using a picture of a woman's body silhouette (the same with Jones' study in 1996), the results show that gender difference on the attractive preference of female body shape. Comparing with Jones' study, there are also culture differences. Taiwanese students feel the most attractive woman's breast should larger than the silhouette (similar with American), the buttocks should be larger (similar with Brazilian), and the thighs should be smaller (similar with Russian). The results will be discussed from evolutionary theory, social and cultural perceptive.