英文摘要 |
In terms of global economic trends these days, corporations not only must learn to see the world as an entire market, but have to view global competitiveness as a key indicator of economic development. The fact that Taiwanese firms try to use global strategies to expand their businesses in the Central and Eastern Europe can therefore be seen as a mechanism of global manufacturing, international customer service, and globalization of capital. Taiwanese banks also follow in the footsteps of Taiwanese firms in global competition. To clarify this situation, this paper proposes two questions. First, considering that past research believed that Taiwanese banks emulated Taiwanese firms' efforts in global expansion, this paper is intended to use Taiwanese firms in the Central and Eastern Europe as a subject for analysis and check the validity of this assumption. Secondly, this paper tries to figure out how these Taiwanese banks have employed their global strategies overseas, and then compares different strategies used by Taiwanese companies and Taiwanese banks in their attempt to expand globally. We then make an attempt to use two concepts:“globalization”and“economic nationalism”to identify the differences among the global strategies used by Taiwanese companies in the Central and Eastern Europe, Japanese banks, and Taiwanese banks. In so doing, the present paper aims to demonstrate Taiwanese banks have followed in the footsteps of Taiwanese businesses in their global expansion, and that economic nationalism has played a major role in it. This paper stresses this phenomomen by clarifying the relationship between Taiwanese banks and Taiwanese firms in the Central and Eastern Europe, and points out this inclination toward economic nationalism is also affected by national policies, economic globalization, and a range of social conditions. From here, this paper reexamines the difficulties faced by banking organizations of a less developed country, and reconsiders possibilities in the near future. |