具啟發性的「商品企畫」課程：學生彼此互為問題思辨與提案教練

A Product Planning Course that Inspires Students Coaching Each Other About Problem Thinking and Presentation

本文以設計系選修課「商品企畫」作為教學實務研究課程，參與學生數20人。課程目標透過以學生為主體的創新設計教學法，培養學生具創意思辨與行銷提案實作能力。採用設計研究法之課程分析、設計、實施、評估等四階段流程，透過合作學習分組方式讓學生彼此合作，換位思考，並且於每個階段同學彼此都互為對方的教練。課程具體建構學生商品開發及市場行銷知識、鍛鍊分析與提案溝通能力，並參與競賽累積成功體驗。學生在教學評量及UCAN「行銷管理」之專業職能後測自評分數顯著高於前測。最終產出四項優秀創新商品企畫提案，並皆獲全國性創新競賽獎項。

This article takes the third-year elective course ''Product Planning'' of the Department of Design as its teaching practice research course, with the participation of 20 students. The goal of the course was to culti-vate students' creative and practical abilities through the innovative design education method of ''prob-lem-oriented and commercial market practice'' using the ''by the students'' (BTS) core value. The curriculum development adopted a four-stage process, namely, curriculum analysis, design, implementation, and evalu-ation of the design and research methods. Through grouping, students and peers were able to cooperate and students coached each other throughout the different stages. This course uses a rigorous and layered training process to build product development and marketing knowledge, exercise analysis and proposal communi-cation skills, and participation in competitions to accumulate successful experience. Finally, four outstanding innovative product planning proposals were produced, all of which won awards in the national innovation and entrepreneurship competitions. The post-test selfevaluation numbers of students in teaching evaluation and UCAN ''marketing management'' professional functions were significantly higher than the pretest.