競選文宣新媒介－－台灣政治性資訊網路現況研究（1995）

The Use of New Media in Campaigns: A Study of Taiwan's Current Political Information Networks (1995)

本研究係對台灣應用於競選傳播的政治性資訊網路（BBS與WWW）的起源、發展與現況作成文獻紀錄，以作為後續研究的參考。此外，亦針對利用政治性資訊網路進行競選傳播時，所遭遇之網路環境、定位、行銷、傳播對象、內容設計、資訊更新、系統連線、系統安全、網路譭謗與法令規範等十項問題提出討論。

Comptuer-mediated network in election campaign of the Republic of China started with the Election of Taipei Mayor in 1994. All of three candidates used BBS (Bulletin Board System) as a tool to release press and to communicate with voters interactively. Since this election, political communications have merged on the Information Superhighway in Taiwan. And computer-mediated network has become a fashion of political campaigns. Furthermore, in the 1995 Election for Legislators, some candidates applied WWW (World Wide Web) in campaigns and attracted their electorate successfully. In view of the rapid growth of these computer-mediated networks, the paper tries to describe the development of the new media in election campaign and build a foundation for later studies in Taiwan. Meanwhile, the paper indicates that Taiwan's political information networks, as a campaign tool, confront ten intractable problems: network environment, media position, media promotion, target audience, content designing, information updating, system linking, system security, defaming and rumoring in net work, and government's regulations. In addition, the paper also provides ten tentative suggestions to solve these problems.