電視新聞配樂對閱聽人的影響

The Effects of Background Music on Television Audiences

本研究兼用質化及量化方式－－實驗法為主，問卷調查法、普洛普敘事分析法、焦點團體為輔－－探討電視新聞配樂對閱聽人的影響，研究對象為台北縣境內兩所綜合性大學的八十六名大學生。驗證結果獲知：1.不論在一般新聞播出情況的控制組、或增加配樂新聞的實驗組，受試者對新聞內容的回憶程度，皆與新聞是否配樂無直接關係；2.在一般新聞播出情況，當閱聽人採儀式性的收看方式，配樂有助於閱聽人對新聞內容的回憶；3.當閱聽人採工具性收看方式，配樂對解讀方式的效果並不顯著；4.在刻意強調電視新聞配樂的情況下，觀眾愈採儀式性的收看方式，愈不易以優勢、協商方式解讀電視新聞。

This research paper combining both quantitative and qualitative methods-- experimental design, questionnatre survey, prop narrative strategies and focus groups-- to explore the effects of background music on TV audiences. Results included the following: 1. No matter in the control or experimental groups, the existence of background music would not affect the degree of respondents' recall on TV news. 2. In the control group, the more the respondents ritualizedly used TV, the more they recalled TV news. 3. For those who instrumentally used TV, the existence of background music would not affect respondents' way of reading TV news. 4. In the experimental group, the more the respondents ritualizedly used TV, the less they read TV news by either negotiated or dominant way.