使用行動支付繳納路邊停車費意願：以新北市為例

The Willingness of Paying Roadside Parking Fee by Mobile Payment:A Case of New Taipei City

經研究指出，新北市路邊停車費雖有多元繳費管道，惟超商定點代收仍高達 78%，據電話訪問調查居住在新北市的民眾，僅有 33%受訪者知道新北市可使用行動支付繳納停車費，在上述 3 成受訪者中，又僅有 6.2%受訪者曾使用行動支付繳納停車費，顯示新北市行動支付政策尚需增加曝光度。受訪者不使用主因為沒有需求，如提供更簡便操作方式、更多優惠活動及政府或行動支付業者對資安部分提出說明，則可增加使用意願，進而提升使用率。建議未來新北市行動支付合作業者可結合支付其他汽車族群經常使用的活動，並經常推出限綁定車號的優惠活動，應可吸引新用戶使用及增加舊用戶的黏著度。

Research shows that third-party payment service in convenient stores still remain 78% though there are diverse payment methods for roadside parking in New Taipei City. On the basis of telephone-based survey for New Taipei City inhabitants, only 33% respondents comprehend parking fee can be paid via mobile. Among these, only 6.2% have employed mobile as payment method suggests that increasing media coverage is required for mobile payment policy of New Taipei City. Major reason for respondents not applying mobile payment since there’s no compulsive need. Adoption intention and usage rate can be raised by providing more effortless and convenient operation method, more promotions and information security guaranteed from government or mobile payment companies. Therefore, New Taipei City mobile payment cooperating companies could combine other campaigns targeting vehicle group and offer more promotions for appointed license plate numbers so that the application of new users and stickiness of original users can be increased.