媒體文本中視覺要素格式與機能

Form and the function of visual element in media texts

本論文主要是立足於日語教育教材論的視點之上，探討關於目前實施教育現場、文本研究上少被聚焦之媒體文本中視覺要素機能與用法。考察標的訂定為代表紙本印刷媒體大宗之報紙，主要取材自《朝日新聞》295份報導，461次呈現出視覺要素，嘗試分析其架構與組織。分析結果顯示：從形式方面來看，報紙上呈現之視覺要素可分為7種，而機能方面可大致分為吸引讀者注意的「強調」類型、表揚報導人物或事物的「褒揚」類型、簡潔傳達報導內容的「說明」類型等3種。此可謂各自擁有各自報導之意圖，「強調」類型是利用傳統修辭達到訴求的情意，而「褒揚」類型則是利用傳統修辭達到訴求的信賴。第三類的「說明」類型，是利用傳統修辭對應理論。本次取材之基礎資料中，版面上使用之全部視覺要素當中，目的以訴求情意居多，約占82%左右。如此一來，夙稱以公平、公正為報紙客觀報導為最高指標一事，不禁讓人質疑，也點出目前報紙媒體之問題點。目前日語教育上使用的媒體教材常取自新聞報紙。本次考察之結果可供作參考，慎選媒體教材之餘，更須瞭解媒體報導之特質，才能分辨出報導之可信程度。此點貢獻，正是本論文值得被重視的原因所在。

This thesis has token up the newspaper that represented the publishing press from an aspect of teaching material theory in Japanese-language education in the sample for the working hypothesis presentation about the function of the visual element of the media texts. And, this thesis has based on the data of 295 article and 461 visual elements of 'Asahi Shimbun', and has tried to do the frame making of the analysis.As a result of tile analysis, the visual element on the newspaper is divided into seven kinds according to its form. The first function is an emphasis that pulls reader's concern. The second function is commending to praise the report object. The third function is an explanation that plainly passes on the con tent of the report. These functions correspond to pathos, ethos, and logos of traditional rhetoric. In this analysis, the visual element is mainly used for pathos.It is important to make a teaching material after the characteristic of the media texts is understood well in Japanese-language education.