由獅頭山遊客需求態度探討休息設施之機能第一報：遊客態度之因素結構

A Study on the Functions of Facilities for Rest: Based on the Attitude of Vistors to Shih-tou-san Scenery Area (I) The Factorial Structure of Vistor's Attitude

本研究運用社會心理學中社會態度調查方法，發展了一套量表，測量274位遊客對獅頭山風景區各項設施的需求，藉以推知風景區中休息設施所應俱備的機能。本研究所收集到的資料，用因素分析的方法加以整理後發現：遊客對風景區各項設施的態度反應，可歸併成四個同因素：（1）因素Ⅰ：對休息設施之消極態度。（2）因素Ⅱ：對休息設施之機能的積極態度。（3）因素Ⅲ：對風景區設施象徵性意義之態度。（4）因素Ⅳ：對風景區行道安全的消極態度。將在各因素上有高負荷量的題目逐項分析和討論，即可看出遊客對風景區休息設施之機能需求態度的主要結構和特性。此一研究的結果，不僅可作為改進獅頭山風景區休息設施之參考，並可據以作為本省其他類似獅頭山風景區，介於使用者型和資源型之間的風景區之規劃的參考。

The major purpose of this study was to inquire visitors' attitudes toward the functions of facilities for rest in Shih-tou San area. An attitude measurement scale was developed to measure the variables of interest, 274 visitors to Shih-tou Sa area were served as respondents. Their responses to the scale were subjected to the procedure of principle component factor analysis, the technique of scree test was used to determine the number of factors, and a four-factor solution to our problem was obtained. The four factors are: Factor 1: Negative attitude toward the functions of facilities for rest. Factor 2: Positive attitude toward the functions of facilities for rest. Factor 3: Attitude of symbolic identification toward the functions of facilities. Factor 4: Negative attitude toward the security for walking. The meaning of the four factors were explained separately. The contents of those items, which have a relative high factor loading on any of the four factors, were also discussed. The results of current research may give some suggestions for further planning of the Shih-tou San scenery area, and the methodology used in this research can be used as a model of interdisciplinary approach for designing and planning similar scenery areas, which have the characteristics between that of user-oriented and resource-based recreational areas in Taiwan.