產品幸福感的情緒因素

Emotional Factors of Well-being in Products

幸福是人們所追求的重要目標之一，因此在消費市場中產品幸福感為重要的設計策略。本研究欲探討消費者的情緒因素與產品幸福感之關聯。研究分為二個階段，第一階段主要進行幸福產品圖片蒐集與篩選，經由歸納及排序後萃取出代表產品圖片以及情緒語彙。第二階段則為問卷施測，根據第一階段結果製作量表及圖片刺激物，進行問卷前測與正式調查。正式調查結果得到313份有效問卷並重覆量測3次，共獲得939筆資料。統計分析結果顯示，影響消費者產品幸福感的重要情緒因素包含驚奇有趣、和諧平靜與慵懶放鬆三個構面，且均顯著且正向的影響消費者產品幸福感，其中驚奇有趣與和諧平靜的影響力同等重要、慵懶放鬆次之。此外，在量表的評分上能顯著的測量不同圖片的產品幸福感及情緒因素差異。人口變項結果顯示心理幸福指數越高的人對於產品幸福感的感受力越高，反而經濟收入與產品幸福感並沒有存在關係，更多的研究意涵將於本文中說明。 Well-being is the life demand pursued by modern people. Product happiness has become the sources to enhance the quality of life, which will become a norm in future markets. The research attempts to explore the relationship between the emotional factors of happiness in consumer products and happiness. The research is divided into two phase. The first phase is to select pictures of products with happiness. Through the induction and sorting, the representative pictures of products and emotional vocabulary are extracted. The second phase is the questionnaire survey. According to the founding of the first phase, preparing the questionnaire for emotional vocabulary with the representative pictures of products as testing sample and doing the pre-questionnaire survey and formal investigation in final. Through 313 valid questionnaires, total 939 data were obtained after these 313 valid questionnaires were measure three times repeatedly. By the result, it is found that the factors of products with happiness include 3 aspects they are “Novel and interesting”, “Harmonious and comfortable”, and “Lazy and relaxed”. They are all positive correlation to affect consumer product happiness. “Novel and interesting” is as important as “Harmonious and comfortable”, followed by “Lazy and relaxed”. The scale can significantly measure the difference in product happiness and it's emotional factors between different images. The results of demographic indicate that the psychological well-being index is positively correlated with product happiness, but there is no relationships between economic benefits and product happiness. More research implications will be described in this article.