著作的網路平台發展與音樂產業之挑戰

Analysis on the Development of Cultural Creative Industries and Economic Subvention

本研究討論網際網路共享文化對音樂創作人提供新的發表以及成名機會，但也對傳統音樂產業帶來衝擊。在法規政策重點上也由對著作權人的財產直接侵害保障轉為分享平台的間接與誘引侵權。近來分享平台開始對於其服務的內容採主動措施偵測具著作侵權爭議物，因為許多創作人的發表以現有音樂改作藉翻唱為主，主動偵測措施也開始影響創作人借由分享平台發表的機會。本研究最後會以YouTube所採的Content ID策略討論對於創作人與著作權人、音樂廠商、以及分享平台的三贏機會。

The research refers an issue regarding Internet share culture, artists’ opportunities offered by the culture, and its impacts to the music industry. While the copyright policies stressed on secondary infringements to the online service providers, artists in the Internet sharing platforms also suffered infringement hazards. It is because most artists’ works uploaded to the Internet sharing platforms are derivative works and are unauthorized. Accordingly, although many copyright regulations provided “safe harbor” mechanisms to the online service providers, after Viacom and RapidShare lawsuits many providers adopted “precautionary measures” to its service contents. The providers’ attitude changes negatively affected many artists’ promulgations and publications of the works. As to the conclusion, this research will illustrate Content ID measures and new copyright policies in the YouTube, that achieved a win-win situation to the music industries and artists.