英文摘要 |
Ubike launched officially in 2009, for reducing the pollution and improving urban traffic. In modern life, Smartphone gradually becomes one of our dispensable part, making the public pays more attention to the area of mobile service, and the combination of application and mobile digital technology has prospect to expect and makes everyone sense the importance of digital capital. If a business wants to be outstanding in front of many competitors, the first thing to do is to raise the perceived value of application in consumers' mind to increase their competition. This study collects nineteen samples and uses AHP to analyze the data to discuss deeply about the inner meaning of Ubike app digital capital in order to understand what value it brings to consumers, and it turns out to be internet service capital, internet relation service capital and internet customer capital in sequence. In addition, there is no difference in internet service capital between gender, but there are still some differences in another dimension of digital capital. |