網拍族群ATM使用頻率與知覺風險之研究

The Study on Online Auction for Using Frequency of Web ATM and Perceived Risk

本研究旨在於探討網路ATM使用頻率、知覺風險，對象以網拍族群為主。研究方式將採用李克特五點量表（five-pointLikertitem）滿意度分析等。本研究透過問卷發放所得結果發現：（1）網路ATM的使用頻率普遍不高。（2）大眾對於網路ATM不排斥甚至有機會願意嘗試。（3）網路ATM系統安全穩定度對網路ATM知覺風險有顯著影響。（4）網路ATM知覺風險對網路ATM使用意願之影響有顯著影響。

This study aims to study for using frequency of web ATM and perceived risk, the case study of online auction. The research method through questionnaire and five-point Likert item analysis. The research result found (1) Web ATM is not frequently used by on online auction. (2) People not reject to use web ATM. (3) The system safety stability have significant impact to perceived risk. (4) The perceived risk of web ATM have significant impact to the satisfaction and effectiveness of web ATM.