英文摘要 |
This study was adopted a case study, following the principle of qualitative methods, to collect the data and information that research aimed to answer for, and a semi-structured interview was employed to get the deeper information from the top managers of the National Veterinary Hospital (NVH). The outcomes of the research would propose on a theoretical model to illustrate a conceptual framework (SRAVN) based on SCP model, which try to indicate the key dimensions for how a chain Vet hospital to develop its business strategy, how to answer for its organizational value proposition, based on its resource and how to build up its social networking to link the target market, and leverage its capabilities to outperform it business performance. The framework would reveal how to use the SWOT to come out the business strategy and plan it blueprint, depend on its features and resources, also answer for business value proposition. Second one, the paper would draw up how an organization synergize its resources to achieve its advantages, such as seeding plan, intern training, to lead other competitors. Third one category could demonstrate how to use ICT to accomplish a sound social networking to accelerate the utilities of information. The fourth part would unfold how a Vet hospital cultivates its HR as unique, exclusive capabilities. Briefly, the research would draft up a conceptual framework on how a vet hospital achieve its business performance and how to duplicate its success for market development. |