途中台北國際青年旅舍：從背包客的旅行到創業的旅途

On My Way Youth Hostel: From Backpacker to Entrepreneur

「Hostel」（常翻譯為青年旅舍或背包客棧）提供旅行背包客以床位為主的住宿服務，在國際間非常普遍，其服務型態不同於強調私人空間的旅館（hotel），而是保留較高比例的公共空間，營造旅客與旅客之間互動、交流的環境。在台灣，因尚未針對「hostel」營業項目訂立法規，多數懷抱hostel創業理想的創業團隊，因無力符合合法旅館或民宿的立案要求，大多屬未合法立案。本個案以國內少數「合法立案」的青年旅舍「途中台北國際青年旅舍」的創業過程為主軸，以「創業」與「開放式創新」為教學核心，解析創辦人由自己的旅行經驗出發，經歷諸多困難，以迴異於傳統企業經營的作法，成功創辦符合法令規範的青年旅舍的過程。教學設計以「創業」與「開放式創新」做為教學討論的主軸，以創業模式架構觀點（TimmonsandSpinellis2008），討論分析創辦人以「開放式創新」（ChesbroughandGarman2009）的精神，在混沌未明的環境平衡「機會」、「團隊」、「資源」三個創業驅動元素，以不同於一般新創公司的做法，在網路平台分享創業計畫、募資、集結創業團隊，在面對動態、不斷改變、未知與風險的過程中將其夢想成真的過程。本個案教學可提供創業管理、觀光管理、服務管理、餐旅管理、行銷管理等課程使用，並可延伸討論與網路社群、創新服務、服務行銷、商業模式等議題。

“Hostels” are accommodation services provided to backpackers mainly offering beds. Their service style differs from that of hotels, which put emphasis on private space, as they have a high proportion of public space to create an interactive and communicative environment for different customers. Due to the reality that there are no legal regulations regarding “hostels” in Taiwan, most hostels established by entrepreneurial teams are illegal and unregistered, because they could not meet the registration demands for establishing a legal hotel. This case discusses the entrepreneurial process of one of the few “legal and registered” hostels in Taiwan, “On My Way Youth Hostel”. This case study utilizes “entrepreneur” and “open innovation” as the axis of discussion. Starting with the viewpoint of the entrepreneur model, how the founder balanced the three entrepreneurial driving elements of “opportunity”, “resources” and “team” in the chaotic and unknown environment with his “open innovative” spirit is discussed. This case study further utilizes the concept of “open innovation” to analyze the process of how the founder, unlike ordinary start-up companies, shared his entrepreneurial project, raised funds, and gathered his team of people with open minds using online platforms while facing a dynamic, constantly changing, unknown and risky environment, until eventually his dream and passion were realized. This case study can be used as a resource for lectures on entrepreneurial management, tourism management, service management, hotel & restaurant management, marketing management, etc. Agendas such as virtual community, innovative service, service marketing, and business models can be extended and discussed.