Qblinks—酷比令股份有限公司

Qblinks Company Limited

酷比令公司由連續創業者陳紹俊於2014年創辦，創業願景是研發連結物聯網的軟硬整合消費性電子產品，進而提供物聯網雲端服務。酷比令曾以三項消費電子產品到美國知名群眾募資網站Kickstarter募資。前兩次都募資失敗，就是在限定的募資期間，沒有達到預定的募資目標。陳紹俊及團隊檢討募資失敗的經驗，包括產品特性、硬體製造開模、Kickstarter平台上的宣傳影片、產品照片、產品文案、以及透過公關公司操作媒體露出等。經過充分的準備，第三次的募資專案獲得約22萬美元的預售金額，超過目標設定兩萬美元的十倍以上。本個案的教學目標是：學員將學習到（1）群眾募資的特質，以及募資專案操作的方法；（2）從酷比令的創業過程，學習「精實創業」的意涵。

Qblinks was established in 2014 by the serial entrepreneur Samson Chen with the business vision to develop electronic devices for the Internet of Things and also to provide cloud services. Qblinks has launched three projects on the crowdfunding website Kickstarter. Their first two projects were failures, meaning that the funding from backers (also the funders) were not up to the pledging goals during the campaign periods. Thus Chen and the team carefully examined all the aspects of the two fundraising failuers, including the product design, hardware manufacturing, video filming, product photos and descriptions as well as the spending on the public relations associated with their PR strategies, etc. With more thorough preparations, Qblinks then launched their third crowdfunding project on January 2015 and obtained about two hundred and twenty thousand dollars an amount more than ten times the pledging goal of twenty thousand dollars. This case presents two teaching objectives: students can learn (1) the characteristics of crowdfunding projects as well as the campaign operations, and (2) the lean startup methodology reflecting the entrepreneurial spirit of Qblinks.