台塑鋰鐵材料科技公司—台塑集團發展汽車產業之挑戰

Formosa Lithium Iron Oxide Corporation: A Diversification Challenge of Formosa Plastics Group

生產電池正極材料的台塑長園公司成立於 2008 年，在連續三年虧損後，2011 年一度轉虧為盈。然而在 2012 年擴充產能，降低生產成本後，營業收入卻未增加，虧損金額持續擴大。為了解決經營困境，台塑集團調整經營策略，更改公司名稱為台塑鋰鐵公司，並指派陳勝光擔任新總經理。陳勝光面對嚴重的設備產能過剩，積極整合集團在綠能產業的資源，開發台塑鋰鐵汽車啟動電池，希望藉由下游終端產品的銷售，增加對上游正極材料的需求，然而生產自有品牌電池，卻出現與客戶相互競爭的利益衝突。

Formosa Lithium Iron Oxide Corporation (FLIO) produced high quality cathode materials of lithium-iron battery and its production cost was lower than other competitor’s cost. However, FLIO could not effectively increase its sales revenue and faced net loss. In order to change FLIO’s business strategies, Seiko Chen was appointed to serve as the succeeding General Manager of FLIO by FPG. Senko Chen urgently tried to increase sales revenue and built up a research team to develop a new lithium-iron battery. However, a conflict of interest with cathode material customers was appeared when FLIO sold concurrently both lithium-iron batteries and cathode materials.