解說志工休閒涉入預測分析之跨層次研究

A Cross Level Research of the Voluntary Interpreters' Predictors on Leisure Involvement

解說志工在遊客休閒及遊憩中扮演著重要的溝通角色，經由解說服務解說搭起遊客、管理單位、遊憩資源之間的橋樑。如何讓解說志工可持續涉入解說任務便是一重要課題，故本研究探討個人層次之認真性休閒、休閒阻礙對休閒涉入之關係，並同時探討組織層次團隊凝聚力對休閒涉入之影響。以非營利組織單位的解說志工為研究樣本，針對34個非營利組織單位進行調查，以便利抽樣方式進行發放問卷，共獲得有效樣本394份。運用層級線性模式分析變數之間的關係，結果顯示，解說志工個人層次之「認真性休閒特質」會正向影響「休閒涉入」；「休閒阻礙」會負向影響「休閒涉入」；組織層次之「團隊的凝聚力」會正向影響解說志工的「休閒涉入」。

Voluntary interpreters are responsible for conveying the management ideas of every organization and for building up the interactive bridge between tourists and the organization. Ensuring that voluntary interpreters remain involved in the mission of interpretation is important because voluntary interpreters play important communicative roles in leisure and recreation activities. Through this study, the author discussed influential factors with regard to voluntary interpreters' leisure involvement in non-profit organizations, with the aim of providing a reference for the management department. The study discusses the relationships among serious leisure, leisure constraints, and leisure involvement at the individual level, and uses group cohesion at the organizational level as the moderating variable for discussion. The study used voluntary interpreters from non-profit organizations as the sample, investigating 34 non-profit organizations through purposive sampling and then using the method of sampling by convenience to provide questionnaires. The investigation acquired 394 valid samples, manipulating the hierarchical linear model (HLM) to analyze the relationship between the variables. In consequence, “serious leisure” at the individual level for voluntary interpreters has a positive effect on “leisure involvement;” “leisure constraints” has a negative effect on “leisure involvement;” and “group cohesion” at the organizational level has a positive effect on “leisure involvement.”