構築旅遊地景觀體驗之模型——以澎湖群島為例

Constructing Landscape Experience Model of Tourism Destination: A Case of Penghu Islands

本研究以景觀評估的現象學模式探討景觀體驗，找尋景觀背後所隱含的本質與意義。研究旨在歸納遊客的旅遊地景觀體驗及地方意義，進而建構旅遊地景觀體驗模型。以立意取樣法透過深度訪談八位到訪澎湖群島的深度旅遊經驗者探討旅遊地景觀體驗的組成。研究發現遊客的旅遊地景觀體驗包括五個向度：實質的、個體的、社會的、感性的和心靈的。基於這些向度，發展旅遊地景觀體驗的風車結構模型（WSM）。體驗是基於人與地方之間的相互作用，而意義根植於體驗。透過風車結構模型五個向度 之間的互動，體驗轉變為人們的旅遊景觀意義與價值。若旅遊地景觀管理或經營單位能夠掌握遊客的景觀體驗內容及關係，就能夠更妥善地安排體驗活動及場所，以增進體驗品質水準。

This study adopted the phenomenology method to examine the essential meanings of landscape. The purpose of this study was to induce both landscape experience and place meaning of tourism destination, and then to construct a landscape experience model. Using purposive sampling design, this study investigated the formation of tourism destination landscape experience using in-depth interviews of eight experienced visitors who traveled to Taiwan's Penghu Islands. Context of tourism destination landscape experience were classified into five dimensions: physical, individual, social, sense, and spiritual. Based on these dimensions, a tourism destination landscape experience windmill structure model (WSM) was developed. According to these results, experience is based on interactions between people and places whereas meaning is rooted in experience. If a person spends substantial time in or frequently visits an area, the landscape would not only be an object of observation. Through interactions among these five dimensions of WSM, experience is transferred into people's meaning and value of the tourism destination landscape. If destination agencies could understand the content and inter-relationship of landscape experience, they are able to design settings and programs to improve quality of landscape experience.