科技接受或轉換？科技轉換模式的初探與驗證

Technology Acceptance or Switch? An Exploration and Examination of Technology Switch Model

科技接受模式主要針對使用者新科技接受度進行探討。唯對使用者而言，新科技接受可能隱含兩種情境：第一種為使用者接受新科技前並無舊科技的使用情形；第二種為使用者接受新科技前已有舊科技的使用情形。本研究的目的旨在針對科技的接受情境與科技的轉換情境進行分析與比較，並發展出科技轉換模式。實證結果顯示科技接受群與轉換群在科技接受模式的構面關連性上具顯著差異，意味著兩群體間具一定差異性。本研究進一步以科技轉換模式驗證後，亦發現新舊科技因素會對使用者新──舊科技轉換造成影響，顯見科技轉換模式對於新舊科技轉換能提供一定解釋。本研究期望此成果將有助於科技轉換模式的建立，並對使用者的科技轉換現象提供更多的理解與詮釋。

Technology acceptance mode（l TAM）mainly focuses on user's acceptance of new technology. However, for users, the acceptance of new technology may imply two situations: one is that users never use any prior technology before they accept new technology, the other is that users had used prior technology before they accept new technology. The primary goal of this study is to analyze and compare the situations of technology acceptance and technology switch, therefore to develop a technology switch model（TSM）. Empirical results show that the relationships among the constructs of TAM model are significantly different between technology acceptance group and technology switch group. It means that the two groups are different from each other. The study further examines the TSM and finds out that the factors related to prior technology will affect the users' switch from prior to present technology. The finding implies that TSM can offer an explanation for the phenomenon of technology switch. The research result is expected to be helpful for the building of technology switch model and offer more understanding and explanation on the phenomenon of technology switch.