ieMamigo創業創意行銷企劃書

A Marketing Plan of Brand Creating

近年來台灣蔬果樂活族明顯增多、以及食安議題效應和數位行銷的蓬勃發展，全台蔬果農產品網購平台市場有逐漸擴大的潛在的能力和力量。大部份的蔬果農產品目前普遍會碰到的3大問題，分別為（1）剝削農耕業者；（2）多層運送過程；（3）資訊不透明化。為解決以上3大問題，本企劃將成立ieMamigo蔬活時購平台（http://ieMamigo.com.tw，即是I like Mami Amigo，我是媽媽的好朋友）。其主要目的是探討ieMamigo如何結合7個行銷活動，為蔬活時購平台開創出一套創新的行銷模式。

In recent years, Taiwan's fruits and vegetables LOHAS increased significantly, and the effects of food safety issues and digital marketing booming, Taiwan fruits and vegetables produce online shopping platform has gradually expanded. Three most of the big problems now generally produce fruits and vegetables encounter, respectively (1) exploitation farming industry; (2) multi-delivery process; (3) the information is not transparent. ieMamigo (http://ieMamigo.com.tw, that is, I like Mami Amigo, my mother's best friend) to solve the above three major problems. Its main purpose is to explore how to combine seven ieMamigo marketing activities, when vegetables live shopping platform to create a set of innovative marketing model.