環境色彩組成與調和對情緒體驗與景觀偏好之影響

The Effect of Environmental Color Composition and Harmony on Emotional Experience and Landscape Preference

本研究目的在於瞭解環境色彩組成與色彩調和對情緒感受與景觀偏好的影響，透過初步色彩調和問卷測量，篩選60張影像進行情緒體驗與色彩調和、景觀偏好之問卷調查，其中情緒體驗包含緊張、放鬆、恐懼、平靜、興奮、無聊、愉悅、憂鬱等八個變項，並進一步探討CIEL*a*b*色彩空間與情緒體驗模型之關聯性。結果顯示色彩組成與色彩調和會影響情緒感受與景觀偏好，而色彩調和與部份情緒體驗和景觀偏好高度相關。在自然景觀的刺激下，感到色彩調和之景觀，具較高正面情緒，而產生正向感受時，對於此景觀之偏好亦會提升，此結果驗證了情緒體驗為中介變項的概念。此外，依據色彩組成與情緒感受測量結果，若將CIEL*a*b*色彩空間對應到Russell情緒體驗環，顯示兩者具相對應之關係。

This study identifies the relationship among colors, emotion, and preference. First, we chose 60 photos as the stimulus in the experiment by evaluated color harmony through questionnaires before conducting a survey with the following variables: emotional experience, color harmony, and landscape preference. The emotional experience variables consist of eight different scales as follows: tense, relax, afraid, calm, excited, bored, pleasure, and gloomy. Next, we tried to evaluate whether the CIEL*a*b* color space reflects the emotional experience model. The results showed that color composition and color harmony affected emotional experience and landscape preference. Color harmony was strongly correlated with some variables of emotional experience and landscape preference. Under the stimulation of a natural landscape, when there is a harmonious feeling then there is a stronger relationship with positive emotions, i.e. the more positive the emotions, the higher the preference. This finding verifies the concept of emotion as a mediator between environment and behavior responses. Additionally, the CIEL*a*b* color space can be matched to Russell's circumplex model of affect.