從真實性與觀光吸引力觀點探討阿里山達邦鄒族部落觀光發展及文化保存

Tourism Development and Cultural Preservation of the Tsou Tribe Tapangu Village in Alishan from the Perspective of Authenticity and Tourism Attraction

達邦部落因蘊涵豐富的自然景觀、生態資源、特殊的林業及鄒族原住民文化，故成為阿里山地區重要的觀光據點。歷年來經歷了政策發展、經濟需求及觀光發展等影響，傳統部落之意象已產生不同面向之改變。本研究針對鄒族部落耆老、族人及遊客進行深入之訪談，透過部落真實性意象與遊客觀光吸引力知覺之分析中可知遊客對於鄒族部落文化已產生不同程度的理解偏誤，而由觀光吸引力的討論可了解部落觀光發展的需求。未來鄒族達邦部落應著重於保存祭儀、狩獵及部落文化之體驗活動，有組織地規劃傳統建築與文化體驗活動，並安排深度旅遊行程及解說服務；此外，更應謹慎地經營低真實性之意象項目，適當導入部落真實性之傳統文化元素，以使部落在觀光發展及文化保存間取得平衡。

The Tapangu Village is characterized by rich natural landscapes, ecology, participation in the forest industry, and the indigenous cultural resources of the Tsou Tribe. The village has become a crucial tourism attraction in the Alishan region. Policy development, economic demand, and tourism development have changed the image of the traditional village in diverse aspects. We conducted in-depth interviews with villagers of the Tsou Tribe, and tourists. We determined that tourists have developed varying degrees of misunderstanding toward the Tsou Tribe cultures by analyzing the image of authenticity of the tribe and tourism attraction as perceived by tourists. Studies on tourism attraction facilitate understanding and needs to develop tribal tourism. The Tapangu Village of the Tsou Tribe should emphasize the preservation of rituals, hunting, and activities that provide tribal cultural experiences by systematically planning these activities as well as to construct traditional buildings combined with in-depth tours and explanation services. Additionally, items with low authenticity should be operated and managed cautiously. The village can attain balance between tourism development and cultural preservation by introducing traditional cultural elements of tribal authenticity.