台灣四家無線電視台之製播趨勢研究

A Study of Four Taiwanese Wireless TV Stations' Production and Broadcasting Trending

有線電視合法化、普級化之後，無線電視台營收已大幅減少，且陸續興起之衛星電視、數位電視等，使電視產業已形成多頻道、多服務現象，加以新媒體科技興起與使用普及化，均使無線電視產業廣告收益更受影響。然而，無線電視產業面臨數位匯流趨勢，不僅須積極提升頻道營運能力，對於最足以反映電視台廣告收益的八點檔節目，更須思考如何自行產製具有大格局八點檔節目，以強化行銷海外競爭力。本研究的主要目的，即藉觀察台灣101年、102年無線電視（主頻）黃金時段八點檔節目製播現況，以瞭解台灣近年來無線電視八點檔節目競爭力，觀察項目包括八點檔節目自製、委製、合製情形，與本國製或外國製八點檔節目之週平均收視率，及八點檔節目版權取得情況。研究觀察結果期能提供無線電視產業瞭解無線台八點檔節目整體製播現況，同時亦期能提醒主管機關，八點檔黃金時段除應保障本國文化之傳遞，相關法規配套或修法亦應一併兼顧，以避免最多潛在收視人口之無線電視，因法規限制或配套不足而使廣電市場結構相對受限，進而影響無線電視產業之長遠發展。

As the wireless TV industry is now confronted with the trend of digital convergence, it needs to actively improve operation capability of programs/shows, focus on Prime-time program that most reflect TV advertising revenue, and think about how to produce prime-time program/show with a large pattern so as to strengthen its competiveness in marketing overseas. The purpose of this study is to understand wireless TV prime-time program/show competiveness in recent years by observing production and broadcasting status of Taiwan (main channel) prime-time program/show in 2012 and 2013. The observed items include self-production, appointment production and co-production status, weekly average rating of domestically made and foreign made prime TV program/show, and the copyright acquisition status of prime-time TV program/show. It is hoped that this study not only provides study observation results to wireless TV industry for reference in understanding the current overall production and broadcasting status of wireless channel prime-time program/show, but also reminds the competent authority that they shall make sure that prime-time program/show can safeguard national culture transfers and that they shall consider relevant regulation package and law amending should be balanced in order to avoid the situation that the broadcasting market structure of wireless TV—with the most potential watching population—is relatively restricted due to regulation restriction or insufficient package, which thereby affects the long-term development of the wireless TV Industry.