| 中文摘要 |
本研究採內容分析法，旨在瞭解台灣報紙社論對體育運動新聞報導情形，分析報禁解除後民國78年至89年自由時報、中國時報、聯合報及民生報的社論內容，得到以下結論：一、台灣報紙社論對體育運動議題並不太重視，但體育專業報則明顯較綜合日報重視體育運動議題。二、社論對體育運動議題的關注，並未隨著年份或月份的增加而增加，而是當有大型運動賽會舉行時才加以重視。三、台灣報紙社論對體育運動議題的報導以負面最多，中立次之，正面最少。四、台灣報紙社論關注的體育運動項目依次為棒球、亞運、籃球、體育組織、奧運、高爾夫、足球及田徑等。五、台灣報紙社論關注的體育運動議題在法令政策、訓練成績、運動發展、政治問題、偏差行為、場館興建、選才人事、道德精神等問題上。The purpose of this study was to analyze the contents of the editorial of Taiwan's newspaper with sports and physical education. The articles used for this study were editorial columns from The Liberty Times, China Times News, United Daily News, and Min Sheng Daily 1989-2000. The results were as follows: 1. The contents of the editorial of Taiwan's newspaper were didn't concern sports and physical education news agenda especially The Liberty Times, China Times News, United Daily News. 2.The editorials of sports and physical education news agenda weren't increasing as times but increasing as large competition. 3.Most editorials of sports and physical education news agenda in Taiwan's newspaper were negative opinions; the next, neutral; and then, positive. 4.Most editorials of sports and physical education events that Taiwan's newspaper concern were baseball; the next, the Asian Games; and then, basketball; sport organization; Olympic Game; golf; soccer, track & field, etc. 5. Most editorials of sports and physical education agenda that Taiwan's newspaper concern were sport policy; the next, training and performance; and then, sport development; politics; deviance behavior; stadium construction; personnel; sportsmanship. |
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