英文摘要 |
Atunas are satisfied to become the leading brand of outdoor recreation tourism since in 1975. It was development of professional performance mountaineering apparel and proxy camping equipment, accumulated experience and excellent management capabilities.2012 won for nine consecutive years of outdoor leisure clothing first one. Atunas are satisfied confirms leadership position in the domestic market of outdoor recreation and deep trust of consumers (http://www.atunas.com.tw). Even so, Atunas will not be satisfied of its brand merchandise or market penetration, or expand to younger, in this current situation. This planning will target 25-35 year-old consumer groups, the status of implementation analysis and event planning and execution. |