詩詞形神轉化的文化創意設計應用

Applying Poetic Techniques of Shape- Spirit Transformation in Cultural Creative Design

臺灣正進入一個以文化創意帶動美學經濟的時代，新的設計思維不僅是考量生產的方便性以及解決使用的機能性，更重要的是一種生活形態的創造、生活品味的體驗，以及生活價值的實踐。中華文化博大精深，近幾年在世界各地紛紛吹起中國風的熱潮，華人文化逐步邁向世界舞台，並成為臺灣追求文化創意產品設計的重要原動力。傳統詩詞韻文的衍生應用，不但是先人文化智慧的結晶，亦和設計創意有許多相呼應之處。本研究以中國傳統繪畫形神理論為基礎，參考相關文獻對於文化創意設計運用的可行性。以古典「詩詞」文學精神特色為出發點，說明如何掌握傳統「詩詞」之背景與主題，擷取其關鍵意涵以進行結構形態與內容之分析，且經由形神轉換為「詩詞」產品設計之實際案例，並彙整建構為「詩詞形神轉換」之設計模式。將傳統文化融入現代產品設計中，除為當前文化創意產業提供可行之設計模式，更期望藉由創意產品設計為傳統文化再現風華。

Taiwan is now approaching a new era of aesthetic economy powered by cultural creativity. In addition to ease in manufacturing and functionality for problem-solving, new design concepts put more emphasis on the creation of lifestyles, the experience of tastes, and the realization of life values—all with the core essence of culture. Chinese culture is rich and diversified, as Chinese styles and culture is turning to be the focal point in the world in recent years, culture elements will certainly become an accelerating force for the pursuit of culture creative product design. The invention of traditional poetry and rhyme is a great achievement of our ancestors. This cultural intelligence could also be applied to the activities of design and creation. Based on the traditional Chinese poetic theory of shape-sprit transformation and a wide-ranging literature review on the design methods of cultural creative products, this study aims to, starting with the classical literary sprit, explore how the internal meaning and external style in traditional poetry could be transferred and integrated into modern product design. Traditional classic poems were selected from actual case studies to illustrate the investigation process of shape-sprit transformation. The results provide a feasible design model for current cultural creative industries, and equally importantly, an opportunity to represent our traditional culture with creative product design.