形態聯想組合法應用於藝術商品設計

Applying 'Associative Forced Relationship of Formative Elements' in Artistic Commodities Design

近年來文化創意產業蓬勃發展，促成藝術與設計的跨界合作；但市面上的文化商品設計多將藝術圖案複印在文化商品上，無法完全表現藝術商品的文化創意。目前文化商品大多以博物館，或具地方特色的文物，如原住民或客家文化為主要的研究或設計對象，較少以藝術家作品為文化商品轉換的標的。一般藝術品因為抽象、直觀與多元表現媒材，以致難以形成約定俗成的符碼；且缺乏完整創作自述、藝術評論或後設資料。因此，本研究乃針對上述缺點，融合「形態分析法」、「自由聯想法」與「強力組合法」三種視覺創意思考方法之優點，依照「觀察形態（形狀、色彩、材質）－－進行聯想－－組合轉換」的順序，提出適合藝術作品特性並強調「聯想」的「形態聯想組合法」。透過個案設計探討方式協助學生將平面與立體的藝術品，應用該方法經由設計轉換至可量產的藝術文化商品，研究結果顯示本文提出的文化商品轉換方法，有助於學生跳脫將藝術作品直接轉印於文化商品之窠臼，並以藝術作品作為文化商品轉換的模式提供設計師參考。

Cultural & Creative Industries develop prosperously, and promote the cross-cooperation between art and design. However, many cultural commodities were designed by putting copy art patterns on them directly, which may not totally represent the cultural creativities. Nowadays, the main design studies and objects of cultural commodities often focus on museums or local relics, such as aboriginal culture, Hakka culture, rather than on artists’ works. Therefore, our study is focused on more abstractive, intuitional, multiple-material artworks that often lack the common symbols, complete descriptions, artistic reviews or metadata. In the study, we modified 'morphological analysis', 'free association' and 'forced relationships' for the characteristics of artworks. Moreover, we also brought up an 'Associative forced relationship of formative elements' for cultural commodity design, which emphasizes the associative function. The case study shows that junior designers can easily transform 2D & 3D artworks into much more meaningful and productive commodities by this method instead of copying patterns directly.