英文摘要 |
The revivals of the classic cars have become one of the main issues in car industries recently, for instance, New Beetle (VW) and Mini Cooper (BMW). The retro-expression of car styling involves many issues, and people are delighted to talk about their appearances. This paper borrows concepts from philosophy of biology and sees the certain features in car design as design gene. Designers select some hereditary features of the earlier models of cars and integrate personal creativity to fit the needs and contexts of the new world. This research takes six pairs of retro car designs as the stimuli and different design background people as samples to carry on two steps of investigations. It illustrates 22 features from the study, and also concludes that, to the whole, different items of car have different inherited emphases; to the partial area, the retro-expression is focused on the headlight and radiator cover, and each item has its own partial feature. The result displays that the most popular design treatment is ‘to simplify', i.e. to dislodge unnecessary details, chase appropriate proportion, and expresses visual stretching force. Typical examples of classic cars are, in terms of the descending order of the degree of their continuity in retro expressions, Mini Cooper of BMW, New Beetle of VW, Z8 of BMW, Thunderbird of Ford, Continental of Lincoln, and Maybach of Mercedes. It also lists higher significant feature for each item and assesses better items from retro viewpoint, and compares the cognitive difference between the people with and without the design background. |